People start to feel a kind of deprivation when they notice a gap in their knowledge.
There’s a psychological phenomenon you can use effectively called the curiosity gap, which is the gap between something a person knows and something he or she wants to know. Well, I definitely want to know the answer to this question. The best questions are about something readers can relate to or want to know about.Ĭonsider the following great examples of questions in headlines: Whereas, if we already know from the headline what we are getting next, our curiosity may be over before it begins.
Questions that prime our curiosity are powerful brain influencers. What does it mean? (From The Huffington Post) 2. “Where’s our money?” isn’t something we expect to hear from Windows Mobile developers. Here are examples of headlines that include the element of surprise: This explains why people can subconsciously prefer an unexpected experience over something they want. Thus, surprises prove to be far more stimulating and grab our attention much quicker than things we know well and even really like. Compared to expected pleasant events, unpredicted pleasant things “turn on” the pleasure centers in our brains even more. Surprises in headlines work because human brains like novelty. In this article, you’ll find 8 elements that will make your headlines winners, and you’ll learn exactly why they are such effective tricks in terms of human psychology.
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